When you do to your website, pay extra attention to every minute detail to make sure it performs optimally to serve its purpose. Here are five important rules of thumb to attain to make sure your website performs well.
1) Should not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally fill with a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Give them the value of your site up front without the splash page. Do not let your visitors have a reason to click on the "back" button!
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu, so that even a young child will know how to to with it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
5) Be wise with audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not be busy by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
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